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At the same time, the partnership helps us to deepen our connection with the sport, its fans and the wider rugby community,” stated Sam Lucas, Head of Sponsorship at Umbro UK. Powered by TV Sports Markets, our service is the most trusted in the sports media Umbro have already branched out into rugby this past year by sponsoring the Bristol Bears, which has already proven popular.

Umbro, the UK sportswear manufacturer, today announced its latest move into rugby union, signing a long-term kit deal with the Bristol Bears, of England's top-tier Premiership Rugby.

Essential insight, analysis and opinion on the key issues and themes shaping the business of sport. Major League Rugby has hired veteran sports executive Mark Yates as its new chief commercial officer, _e('Sponsorship', SF_THEME_TEXTDOMAIN) ?>. “The club’s rich history echoes our own. A digital subscription combining the best of SportBusiness specifically for academic institutions worldwide. sports For the latest breaking news four times a day from London, New York and Singapore, sign up to our daily email newsletter to stay on top of the global business of sport. League to tap new MENA and Asia audience with weekly live YouTube game, LaLiga 'concerned' how impending betting ads ban will affect clubs, Over 50 cost-cutting measures identified for delayed 2020 Olympics, Oakwell: UK sports revenues to drop by up to £1.8bn due to Covid-19, Carey to be non-executive chairman of F1 with arrival of Domenicali, French Open cuts fan attendance again; London’s O2 to host 2022 Laver Cup, Verizon and NHL seal multi-year 5G-based deal. For Umbro, the Bristol Bears agreement follows on from last week’s deal to become the new kit supplier of England Rugby. Umbro will provide the team with all their match day gear along with training and off-the-field wear and will span across the Bear’s men’s, women’s and academy teams. community, Our one-off interactive data tool on the global popularity of sports and sport media consumption, For the latest breaking news four times a day from London, New York and Singapore, sign up to our daily email newsletter to stay on top of the global business o, For all the latest deals the moment they break, Exclusive and comprehensive media coverage. The long-term deal will come into effect on July 1 and means that local firm Bristol Sport will depart the role of the team’s kit supplier. The Bears were 3rd in the Gallagher Premiership when the league was supended in mid-March due to the coronavirus pandemic, with that suspension being extended indefinitely last month. detailed analysis, leveraging our unique data to provide independent advice. It was important for us to maintain that individual appeal, but also to push on to the next level, which is why the partnership with a globally recognisable brand like Umbro is a great fit.”, “Umbro’s expertise in logistics, resourcing and scale is going to be a huge asset in helping us to meet demand and to grow the Bears identity and vision.”, Sam Lucas, Umbro UK’s head of sponsorship, added: “We have stated our intention to credibly support rugby through our partnership with England Rugby. Our library of reports covers everything from women’s sport through to OTT. the UK-based international sports marketing agency, is supporting Umbro in

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